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PHLUR
CLEAN FRAGRANCE
Phlur fragrance editorial
Welcome
You Now Smell
Different
Welcome to Phlur. You've joined thousands of people who decided their fragrance should be as intentional as everything else they put on their body.
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The Story Behind the Scent
Our Most Loved Fragrances
Missing Person fragrance
Best Seller
Missing Person
"For the one you can't forget"
Top: Muguet, Pink Pepper
Heart: Jasmine, Orris
Base: Sandalwood, Musk
$88 · 1.0 oz
Hanami fragrance
New
Hanami
"For first days and new beginnings"
Top: Cherry Blossom, Lychee
Heart: Peony, Rice Milk
Base: Cedarwood, Amber
$88 · 1.0 oz
Not Sure Yet?
Try Before You Commit
Our discovery set lets you experience 5 fragrances before choosing your signature scent. $30 — fully applied to your full-size purchase.
Get the Discovery Set
What Makes Us Different
Clean Ingredients. Full Stop.
We never use parabens, phthalates, synthetic musks, or any of the 270+ questionable ingredients on our banned list. Because what goes on your skin matters.
🚫
No Parabens
🌱
Vegan
♻️
Refillable
What People Are Saying
"
Missing Person is the only fragrance I've ever finished completely. I've bought 4 bottles. I can't explain it — it just feels like the person I want to be.
— Sarah K., customer since 2023
★★★★★
Your Scent Awaits
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That Feels Like You
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Los Angeles, CA