💡 Brand Personalities Guide

Quick Reference

Brand Type	Mood	Primary Color	Font Style
Wellness	Calm	Green	Serif headers
Beauty	Fresh	Pink	Sans-serif
Rebel	Aggressive	Black/Gold	Impact/Bold
Food	Warm	Olive/Gold	Mixed
Travel	Adventure	Navy	Geometric
Events	Energy	Neon/Black	Bold

Wellness & CBD (Joy Organics)

Vibe: Organic, calming, trustworthy, medical-but-approachable

Forest greensWarm creamsNature imagery

Colors

• Forest greens (#4a7c59)
• Warm creams (#f5ede8)
• Natural earth tones

Imagery

• Nature, plants, hemp leaves
• Spa-like settings
• Happy, relaxed people
• Soft, natural lighting

Voice

• "Your wellness journey"
• "Natural relief"
• "Premium, organic"

Beauty & Skincare (Glossier)

Vibe: Aspirational, fresh, minimal, Gen Z/Millennial

Soft pinksClean whitesEditorial

Imagery

• Fresh-faced models
• Dewy skin close-ups
• Product flat lays
• Clean, bright lighting

Voice

• "Let's get you glowing"
• "Welcome"
• "Your personalized routine"

Cult/Rebel Brands (Liquid Death)

Vibe: Aggressive, irreverent, metal/punk, anti-establishment

BlackAntique GoldBold

Imagery

• Skulls, bones
• Mountains, outdoors
• Concert crowds
• Dark, moody lighting

Voice

• "Murder Your Thirst"
• "Welcome to the Cult"
• "You joined the right side"

Food & Beverage (Graza)

Vibe: Artisanal, Mediterranean, cooking, premium ingredients

Olive greensWarm goldsFood photography

Voice

• "Sizzle"
• "Drizzle"
• "From our groves to your kitchen"

Travel/Lifestyle (Away)

Vibe: Adventure, wanderlust, modern, Instagram-worthy

Navy blueMint accentsClean

Imagery

• Airports, planes
• City streets, destinations
• Luggage in scenic spots
• Golden hour, blue hour

Voice

• "Where to next?"
• "Ready for takeoff"
• "Your journey starts here"

Hospitality/Events (Vegas Brands)

Vibe: Energy, excitement, nightlife, entertainment

NeonPurple/BlackGold accents

Imagery

• City lights
• Crowds, concerts
• Drinks, food
• Neon signs

Voice

• "See you there"
• "The party starts now"
• "Experience the magic"