Primary
RevOps & GTM engineering
Pipeline, speed-to-lead, enrichment, outbound — booked calls and CRM truth.
Best if leads stall in queue, outbound is messy, or your Clay table is a mess.
GTM engineering firm
We fix pipeline and outbound so founders book more calls.
For B2B SaaS, fintech, and lending founders with a live offer — we fix bottlenecks in leads, outbound, and CRM.
Fixed scope · quoted on the call
What we do
- 1.Fix your revenue system — leads routed, enriched, sequenced, and visible in the CRM.
- 2.Ship fixed-scope GTM builds — one senior operator from diagnostic through deploy.
- 3.Run Store Upgrade Week on Shopify or Woo when the storefront — not the pipeline — is the bottleneck.
Start here
Cold-start GTM — pipeline, outbound, and CRM truth for founders with a live offer.
Proof
Browsing proof first
Interactive sample decks and portfolio fiction — see rigor before you book.
Best if you want evidence before a call.
Not sure where to start? Book a strategy call — we map the bottleneck on the call. Book strategy call →
Live Shopify or Woo store? Store Upgrade Week · $497 · Email add-on · +$149
Fixed scope
Quoted on the call
Evidence
Loom · pipeline · URLs
Humans close
We fix the system
Your stack
Clay · CRM · Shopify
Outcomes
Three GTM outcomes we quote on the call
Minutes
Speed-to-lead
Lending and inside sales — routing and first touch reps actually answer.
One table
Pipeline you trust
Found → enriched → emailed → replied → call booked. No mystery CSV exports.
90 days
RevOps plan
Bottleneck map, enrichment rules, sequences, and CRM fields — scoped on the call.
What we call it
RevOps and GTM engineering — plain English
You are not buying an automation agency or AI wallpaper. You are buying booked calls, honest pipeline, and managers who can see SLA in the CRM.
Map the bottleneck in dollars
Where leads stall, bounce, or vanish — we estimate $/month before you fund a build.
Ship fixed scope
Tables, enrichment, sequences, domains, storefront — one senior operator, quoted on a call.
Humans still close
We fix the system around your reps. No “replace your team with bots” pitch.
Clay when list + enrich + send belong together. Otherwise CRM-native. Proof is Loom, redacted decks, and live URLs — not slide theater.
How we work
Diagnose → build → run
Same discipline for RevOps / GTM builds and ecommerce — you see the bottleneck in dollars before you fund the implementation.
Diagnose
Current-state map: lead → enrich → route → CRM → cash. You get a $/month bottleneck estimate before any build.
Build
Fixed-scope implementation — integrations, tables, routing. Clay when it fits; CRM-native when it does not. Client pays platform licenses.
Run
Reps stay in the loop. Optional oversight after go-live — amplify the team, not replace it.
Revenue systems · example output
What a diagnostic maps
Sample pipeline view from a Revenue Systems Diagnostic — labeled example, not a client logo wall.
Example output · fiction
Inbound lead
Form · partner · paid
Enrich
Fit · license · firmographics
Route
Rep · queue · SLA timer
CRM record
HubSpot · Salesforce
Booked revenue
Opportunity · funded
- Leak estimate
e.g. ~$12k/mo from >2h first contact
- Routing gap
Round-robin vs license-based assign
- CRM truth
SLA visible to managers, not slides
Deliverable preview
See the deck structure you get
Interactive samples — fictional companies, real rigor. Yours uses your CRM fields, unit economics, and brand.
Map your pipeline bottleneck
Fifteen minutes on the call: we audit where leads stall, what your CRM is missing, and what a fixed-scope GTM build would cost.
Book strategy callNeed a live store upgrade instead? See Store Upgrade Week →
What we fix
Speed-to-lead, pipeline truth, outbound that books calls
Fintech, lending, and B2B founders — when leads sit in queue, Clay tables sprawl, and managers cannot see SLA in the CRM.
Revenue systems diagnostic
Map where leads stall, fix routing and enrichment, and ship a 90-day RevOps plan — one senior operator from diagnostic through deploy.
- First contact in minutes, not hours
- Route by license and fit — not round-robin theater
- Managers see SLA in the CRM
Revenue Systems Diagnostic · $1,500–$2,500 fixed · 1–2 weeks
Book strategy callLive Shopify or Woo store? Store Upgrade Week · $497
Referrals
Who sends us work
- Founders with a live offer and a messy Clay table or CRM
- Agencies with a stuck client — pipeline, outbound, or storefront trust
- Operators who need evidence and fixed scope, not a retainer deck
More samples
Email craft + full beauty walkthrough
Fiction DTC work — shows discipline on lifecycle email and Shopify/Woo storefront upgrades.
Store Upgrade · fiction sample
VelvetCart
Product page trust, returns nudge, add-to-cart that doesn’t feel like a theme demo.
View sample
Email craft · fiction sample
Swell welcome email
Offer bar, outcome headline, stats strip — welcome email you can paste into Klaviyo or Mailchimp.
View sampleHair install sample available in portfolio — not featured on the homepage.
Free first step
Start with a free pipeline look
Book 15 minutes with your CRM, Clay table, or lead queue open. I walk where leads stall and name three specific fixes — before you fund a build.
- Where leads stall or vanish
- What your CRM is missing
- Three scoped fixes on the call
What you bring
- ICP and where inbound or outbound leads enter today
- CRM fields, routing rules, or Clay table export
- One bottleneck you want fixed in the next 90 days
Storefront bottleneck instead? Store Upgrade Week lives on its own page — not the homepage story.
Fit
Who this is for
Strong fit
- Founders with inbound leads, a CRM, and a live offer to diagnose
- Agencies handing off a stuck client — pipeline or storefront
- Fintech, lending, or B2B operators who want evidence, not a retainer deck
Not our lane
- Cold outbound-only shops, church/HBCU GTM, or “we need AI thought leadership”
- Pre-launch ideas with no URL, no list, and no offer to diagnose
- Full rebrand + paid media management — we fix systems and storefront trust
Results over robots
- Outcomes on the site — not n8n diagrams or “AI-powered” filler.
- Proof is Loom, pipeline screenshots, and before/after storefronts (redacted when private).
- Small team, senior execution — diagnostic through deploy.
Cameron Lares
GTM engineering and revenue systems — diagnostic through deploy. One operator; no account-manager layer.
About + stack →Map your pipeline bottleneck
Fifteen minutes — we audit where leads stall, what your CRM is missing, and what a fixed-scope GTM build would cost.
Book strategy callExample diagnosticSample RevOps deckStore upgrade (footer lane)