Minutes
Speed-to-lead
Lending and inside sales — routing and first touch reps actually answer.
GTM engineering · Revenue systems
RevOps pipeline that books calls. Storefronts that convert.
For founders with a live offer: we fix list → enrich → route → outbound → CRM truth, and run Store Upgrade Week on Shopify/Woo when mobile still reads like a template.
Fixed scope · diagnostic on the call · you keep Clay, HubSpot, and your store
Fixed scope
Quoted on the call
Evidence
Loom · pipeline · URLs
Humans close
We fix the system
Your stack
Clay · CRM · Shopify
Outcomes
Three outcomes we quote on the call
One table
Pipeline you trust
Found → enriched → emailed → replied → call booked. No mystery CSV exports.
$497
Storefront week
Live Shopify/Woo — mobile trust, hero, and PDP clarity in seven days when that is the leak.
What we call it
RevOps and GTM engineering — plain English
You are not buying an automation agency or AI wallpaper. You are buying booked calls, honest pipeline, and managers who can see SLA in the CRM.
Map the leak in dollars
Where leads stall, bounce, or vanish — we estimate $/month before you fund a build.
Ship fixed scope
Tables, enrichment, sequences, domains, storefront — one senior operator, quoted on a call.
Humans still close
We fix the system around your reps. No “replace your team with bots” pitch.
Clay when list + enrich + send belong together. Otherwise CRM-native. Proof is Loom, redacted decks, and live URLs — not slide theater.
Ecommerce lane
Ecommerce when the leak is the storefront
Post-launch Shopify and Woo stores that still read like a template burn ad spend. Store Upgrade Week fixes hero, PDP trust, and mobile checkout clarity in one bounded week.
- →Before/after on fiction samples and your live URL on the call
- →$497 fixed · seven days · design + build
- →Same operator who runs your RevOps work when you need both
Fiction sample · after upgrade
yourstore.com — after upgrade
How we work
Diagnose → build → run
Same discipline for RevOps / GTM builds and ecommerce — you see the leak in dollars before you fund the implementation.
Diagnose
Current-state map: lead → enrich → route → CRM → cash. You get a $/month leak estimate before any build.
Build
Fixed-scope implementation — integrations, tables, routing. Clay when it fits; CRM-native when it does not. Client pays platform licenses.
Run
Reps stay in the loop. Optional oversight after go-live — amplify the team, not replace it.
Pick your leak
Fintech routing or storefront trust
Most clients need pipeline and speed-to-lead. Some need both — we quote each lane separately.
Speed-to-lead and routing
Fintech, lending, and inside sales teams — when leads sit in queue and reps fight round-robin.
- First contact in minutes, not hours
- Route by license and fit — not round-robin theater
- Managers see SLA in the CRM
Revenue Systems Diagnostic · $1,500–$2,500 fixed · 1–2 weeks
Book scope callTrust on mobile
Post-launch Shopify and Woo stores — when the brand is ready but the storefront still reads like a template.
- Hero, products, and policies that read credible on mobile
- Seven-day bounded delivery
- $497 fixed — quoted before you pay
Store Upgrade Week · design + build · same person
See store offerDeliverable preview
See the deck structure you get
Interactive samples — fictional companies, real rigor. Yours uses your CRM fields, unit economics, and brand.
Revenue systems · example output
What a diagnostic maps
Sample pipeline view from a Revenue Systems Diagnostic — labeled example, not a client logo wall.
Example output · fiction
Inbound lead
Form · partner · paid
Enrich
Fit · license · firmographics
Route
Rep · queue · SLA timer
CRM record
HubSpot · Salesforce
Booked revenue
Opportunity · funded
- Leak estimate
e.g. ~$12k/mo from >2h first contact
- Routing gap
Round-robin vs license-based assign
- CRM truth
SLA visible to managers, not slides
More samples
Email craft + full beauty walkthrough
Fiction DTC work — shows discipline on lifecycle email and Shopify/Woo storefront upgrades.
Store Upgrade · fiction sample
VelvetCart
Product page trust, returns nudge, add-to-cart that doesn’t feel like a theme demo.
View sample
Email craft · fiction sample
Swell welcome email
Offer bar, outcome headline, stats strip — welcome email you can paste into Klaviyo or Mailchimp.
View sampleHair install sample available in portfolio — not featured on the homepage.
Sample deliverable · tap to read three fixes
Free first step
Start with a Look Check
Drop your live shop URL on Instagram. I reply with mobile + desktop captures and three specific fixes — before you pay anything. Works for any ecommerce vertical.
- Mobile above-the-fold capture
- Desktop same URL
- Three numbered fixes
Fit
Who this is for
Strong fit
- Fintech, lending, or B2B with inbound leads and a CRM already
- Live Shopify or Woo with traffic but weak mobile conversion
- Founder or lean RevOps lead who wants evidence, not a retainer deck
Not our lane
- Cold outbound-only shops, church/HBCU GTM, or “we need AI thought leadership”
- Pre-launch ideas with no URL, no list, and no offer to diagnose
- Full rebrand + paid media management — we fix systems and storefront trust
Results over robots
- Outcomes on the site — not n8n diagrams or “AI-powered” filler.
- Proof is Loom, pipeline screenshots, and before/after storefronts (redacted when private).
- Small team, senior execution — diagnostic through deploy.
Cameron Lares
GTM engineering and revenue systems — diagnostic through deploy. One operator; no account-manager layer.
About + stack →Pick the leak you need fixed first
Fifteen minutes — revenue systems scope for fintech and lending, or a screen walkthrough on your live Shopify or Woo store.
Production email only? Email lane — $299/email when scope fits.