Short answer: For a live Shopify store with products already listed, expect $500–$5,000 for a focused rebuild from a solo designer-developer, and $8,000+ if you want a full agency brand + content + integrations package.
The four tiers (what you actually buy)
Tier 1 — DIY theme swap ($0–$400)
New Shopify theme, you configure it. Works if you have time and an eye for layout. Risk: still looks like a template if photos and copy do not change.
Tier 2 — Fixed front-of-store week (~$497–$2,500)
One person rebuilds hero, collection layout, product pages, and mobile trust on your existing catalog. Best when traffic exists but conversion is weak.
Lare Labs Store Upgrade Week — $497 is this tier: one week, fixed price, your live URL.
Tier 3 — Custom Shopify build ($3,000–$12,000)
Custom sections, improved UX, integrations (reviews, subscriptions, email), better photography direction. Timeline often 3–8 weeks with one senior builder.
Tier 4 — Agency rebrand ($8,000–$50,000+)
Strategy, copy, photo shoot, full site, ads, email — team handoffs. Right for funded brands; overkill for many solo sellers.
What drives price up
- Net-new product photography shoot
- 50+ SKU reorganisation with new collections
- Custom app integrations or subscription logic
- Multilingual or multi-currency
- Unlimited revision rounds without a scope doc
What keeps cost down
- Products already live and photographed
- Clear reference stores you like
- One decision-maker (you)
- Fixed scope: "front of store only" vs "everything"
How to compare quotes apples to apples
Ask each vendor:
- What exact pages ship in week one?
- Is this on my live domain or a staging copy?
- How many revision rounds?
- Who builds it — the person on the call or a junior?
- What is not included?
If you are not ready for a rebuild
Book 15 minutes with your store link. We will say whether you need Tier 2 or should fix one thing first (usually mobile hero + product photos).