Short answer: For a live Shopify store with products already listed, expect $500–$5,000 for a focused rebuild from a solo designer-developer, and $8,000+ if you want a full agency brand + content + integrations package.
The four tiers (what you actually buy)
Tier 1 — DIY theme swap ($0–$400)
New Shopify theme, you configure it. Works if you have time and an eye for layout. Risk: still looks like a template if photos and copy do not change.
Tier 2 — Fixed front-of-store week (~$497–$2,500)
One person rebuilds hero, collection layout, product pages, and mobile trust on your existing catalog. Best when traffic exists but conversion is weak.
Lare Labs Store Look Check is this tier: first pass on your live URL, then scoped implementation if needed.
Tier 3 — Custom Shopify build ($3,000–$12,000)
Custom sections, improved UX, integrations (reviews, subscriptions, email), better photography direction. Timeline often 3–8 weeks with one senior builder.
Tier 4 — Agency rebrand ($8,000–$50,000+)
Strategy, copy, photo shoot, full site, ads, email — team handoffs. Right for funded brands; overkill for many solo sellers.
What drives price up
- Net-new product photography shoot
- 50+ SKU reorganisation with new collections
- Custom app integrations or subscription logic
- Multilingual or multi-currency
- Unlimited revision rounds without a scope doc
What keeps cost down
- Products already live and photographed
- Clear reference stores you like
- One decision-maker (you)
- Fixed scope: "front of store only" vs "everything"
How to compare quotes apples to apples
Ask each vendor:
- What exact pages ship in week one?
- Is this on my live domain or a staging copy?
- How many revision rounds?
- Who builds it — the person on the call or a junior?
- What is not included?
If you are not ready for a rebuild
Book 15 minutes with your store link. We will say whether you need Tier 2 or should fix one thing first (usually mobile hero + product photos).