🎨 LareLabs Design System

Framework for Creating Consistent Email Case Studies

Version 1.0 • April 2026

      🚀 Quick Start for AI Agents: This framework ensures all email case studies follow brand guidelines, accessibility standards, and consistent design patterns.
    

📁 Documentation

🎯 Agent Guide

Step-by-step workflow for creating new email case studies from research to deployment.

Read Guide →

🎨 Design Tokens

Brand color palettes, typography scales, spacing, and shadows for each vertical.

View Tokens →

💡 Brand Personalities

How to design for Wellness, Beauty, Rebel Brands, Food, Travel, and Events.

Read Guide →

📊 Case Study Status

✅ Completed (v2 Redesigns)

Joy Organics — Wellness theme, forest green, spa imagery
Glossier — Beauty editorial, soft pink, 3-step routine
Liquid Death — Dark cult theme, gold accents, product grid

🔥 Priority Redesigns

Graza — Mediterranean warmth, olive oil imagery
Chamberlain Coffee — Emma's aesthetic, coffee culture
Away — Travel vibes, navy + mint
Allbirds — Sustainability, wool textures
Rothy's — Colorful flats, professional

🎰 Vegas Hospitality

Neon Museum — Neon signs, retro Vegas
Cabo Wabo — Rock vibes, Mexican food
Fremont Street — Downtown energy, nightlife
Life Is Beautiful — Festival vibes, art installations

📋 View Full Redesign Checklist →

🛠️ Templates

Choose from 4 email template types based on your goal:

📧 View All Templates →

🎯 Design Principles

Contextual Imagery — Images must match the brand and email purpose
Brand-First Colors — Every email uses the brand's actual palette
Mobile-First — 600px max-width, responsive stacking
Light Mode Only — Dark mode is broken in email clients
High Contrast — All text must pass WCAG 4.5:1 ratio

🛠️ Templates Available

templates/hero-focus.html — Big image, minimal text (product launches)
templates/editorial.html — Story-driven (welcome emails)
templates/promotional.html — Offer/CTA heavy (sales)
templates/minimal.html — Clean, luxury (retention)