How Graza Could
3x Their Welcome Revenue
Comparative redesign of Graza's welcome email. We took their generic Klaviyo template and transformed it into a brand-forward, conversion-optimized welcome experience with AI-generated visuals.
Spec Work: This is a speculative redesign created to demonstrate our capabilities. We are not affiliated with Graza and this was created without their involvement. All improvements are based on publicly available email best practices and brand analysis.
* Projected lifts based on Klaviyo / Campaign Monitor benchmarks for D2C F&B email — not measured data from Graza.
Before vs After
What they send today vs what we built in 48 hours
The Redesigned Email
Click the image to view the full interactive email
Rendering Test Evidence
Every email is rendered in 5 simulated client viewports using headless Chrome. Below is the actual screenshot grid for this email.
Note: Outlook desktop uses Word's renderer, which can differ from our web simulation. For mission-critical clients we recommend Email on Acid integration on top of this.
3 Key Improvements
Brand-First Visual Design
Klaviyo data: branded hero images increase CTOR by 25–40% vs. plain-text welcome emailsGeneric white background with small logo
Full-width hero with iconic Graza green bottle
Graza's packaging is their differentiator — that bright green squeeze bottle is instantly recognizable. The email should feel like unboxing their product.
Single Clear CTA
Best practice: single-CTA emails outperform multi-CTA by up to 42% in click rate (Campaign Monitor)Multiple links creating decision paralysis
One prominent button: "Get the Duo — $35"
Graza has two products. The duo is the obvious choice — position it as the default with free shipping.
Social Proof Above Fold
Industry standard: social proof in welcome emails lifts conversion rate by 15–30% in F&B D2C (Omnisend)Boring bullet-point features
"★★★★★ 12,000+ reviews" + press logos
Food products = trust issue. Graza has the reviews and press — flaunt them above the fold.
The Revenue Impact
Current State (Est.)
- • 50,000 subscribers
- • 2,000 new subscribers/month
- • 8% welcome conversion = 160 sales
- • $35 average order value
- • $5,600/month revenue
With Redesign
- • 50,000 subscribers
- • 2,000 new subscribers/month
- • 18% welcome conversion = 360 sales
- • $35 average order value
- • $12,600/month revenue
Additional monthly revenue
+$7,000
Annual impact: +$84,000
Cost of this redesign: $299 • Delivery: 48 hours
Revenue estimates based on publicly available Graza subscriber data and Klaviyo F&B benchmarks. Actual results vary.
Want results like this for your brand?
We redesign welcome emails, promo campaigns, and retention flows. $299 per email. 48 hours. Stock or AI-generated imagery included.