For two years, larelabs.com read like an email agency. That was accurate for cash flow — and wrong for everything else we were building. Google indexed us as “email shop,” outbound sounded like a freelancer, and studio prospects bounced before they understood the factory behind the work.
The split
/— Studio manifesto: AI-native systems, products, inbound insights./emailservice/— Commercial email lane: pricing, portfolio, book-a-call energy./blog/— Studio insights (strategy, SEO, shipping)./emailservice/blog/— Email-specific case studies and production guides.
Redirects without losing history
Legacy URLs like /work and /pricing 301 to /emailservice/... so old links and portfolio bookmarks survive. Studio pages get their own metadata — no more Open Graph promising $299 emails on the homepage.
Why inbound needs two blogs
Agencies searching “white label email design” should land in the email lane. Operators searching “AI-native build studio” or “Google I/O SEO 2026” should land here. Mixing both on one index dilutes E-E-A-T and confuses AI citations.
Next read: what we changed for Google I/O 2026.