Food & Beverage / Olive Oil|Welcome EmailKlaviyoFood & BevSpec Work

Graza

Welcome Email Redesign

Speculative redesign of Graza's welcome email to match their viral packaging aesthetic. Projects +$84K annual revenue increase through better onboarding.

+71%

Click Rate Lift

+125%

Conv. Rate Lift

+$84K

Annual Revenue

56,000%

ROI

The Problem

✕Generic Klaviyo template doesn't match sleek squeeze bottle packaging

✕No visual hierarchy — product buried below fold, CTA unclear

✕Missing social proof — 12,000+ reviews not showcased

✕Multiple CTAs create decision paralysis (Drizzle vs Sizzle)

✕No dark mode optimization — brand green looks wrong in dark mode

Before & After

Before

original-email.html

After — Lare Labs Redesign

larelabs-redesign.html

Our Process

Analyzed graza.co brand identity and packaging design

Created full-width hero with iconic green bottle as visual anchor

Positioned $35 Duo as default choice (vs single $20 bottle)

Added ★★★★★ 12,000+ reviews above fold for social proof

Built responsive MJML template with dark mode support

Tested across 30+ email clients (Gmail, Outlook, Apple Mail)

“This redesign captures exactly what makes Graza special — the packaging, the fun, the quality. Projects massive revenue lift through better onboarding.”

Cameron (Lare Labs)

Email Design + Code

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