Comparative Redesigns

Work

Real brands. Real emails. Redesigned to convert better. See the before and after.

Food & Beverage / Olive Oil

Graza

Welcome Email Redesign

Speculative redesign of Graza's welcome email to match their viral packaging aesthetic. Projects +$84K annual revenue increase through better onboarding.

+71%
Click Rate Lift
+125%
Conv. Rate Lift
+$84K
Annual Revenue
56,000%
ROI
Welcome EmailKlaviyoFood & BevSpec Work
Beauty / Fragrance

Phlur

Welcome Series Redesign

Editorial redesign for sustainable luxury fragrance brand. Scent storytelling + clean ingredients highlight. Projects +$127K annual revenue lift.

+79%
Welcome Conv.
+27%
AOV Lift
+$127K
Annual Revenue
85,000%
ROI
Welcome SeriesBeautySustainabilitySpec Work
Beauty / Skincare

Osea

Promotional Campaign Redesign

Ocean-inspired promotional email for clean skincare brand. Editorial layout + ingredient education. Projects +$1.7M annual revenue potential.

+89%
Click Rate
+156%
Conv. Rate
+$1.7M
Annual Revenue
1,140,000%
ROI
PromotionalBeautyClean SkincareSpec Work
Health / Supplements

Ritual

Abandoned Cart Recovery

Science-first supplement brand abandoned cart flow. Trust signals + subscription education. Projects +$1.4M annual recovery revenue.

+23%
Recovery Rate
+67%
Subscription Conv.
+$1.4M
Annual Revenue
938,000%
ROI
Abandoned CartHealthSubscriptionSpec Work
SaaS / Productivity

Notion

Product Launch Announcement

Feature announcement for productivity tool. Use case segmentation + template gallery. Projects $60K+ MRR potential.

+45%
Feature Adoption
+12%
Upgrade Rate
+$60K
MRR Potential
40,000%
ROI
Product LaunchSaaSPLGSpec Work
Food & Beverage / Coffee

Blue Bottle

Newsletter Redesign

Magazine-style editorial newsletter for specialty coffee. Community content + brewing education. Projects +$1.1M annual engagement value.

+34%
Open Rate
+78%
Click Rate
+$1.1M
Annual Value
738,000%
ROI
NewsletterCoffeeEditorialSpec Work

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