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Beauty / Skincare|PromotionalBeautyClean SkincareSpec Work
Osea
Promotional Campaign Redesign
Ocean-inspired promotional email for clean skincare brand. Editorial layout + ingredient education. Projects +$1.7M annual revenue potential.
+89%
Click Rate
+156%
Conv. Rate
+$1.7M
Annual Revenue
1,140,000%
ROI
The Problem
✕Product-grid layout lacks brand storytelling
✕No ingredient origin story — key Osea differentiator
✕Missing ocean aesthetic that defines the brand
✕Generic CTAs without urgency or value proposition
✕No educational content that builds trust
Before & After
Before
original-email.html
After — Lare Labs Redesign
larelabs-redesign.html
Our Process
Extracted ocean teal palette from oseamalibu.com
Created ingredient spotlight section with source story
Built lifestyle photography layout (not product-grid)
Added educational content about seaweed benefits
Featured bundle offer for higher AOV
Mobile-first responsive design
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