All Case Studies
Beauty / Fragrance|Welcome SeriesBeautySustainabilitySpec Work
Phlur
Welcome Series Redesign
Editorial redesign for sustainable luxury fragrance brand. Scent storytelling + clean ingredients highlight. Projects +$127K annual revenue lift.
+79%
Welcome Conv.
+27%
AOV Lift
+$127K
Annual Revenue
85,000%
ROI
The Problem
✕Generic template doesn't match $100+ premium price point
✕No scent storytelling — fragrance is emotional purchase
✕Missing sustainability messaging — their key differentiator
✕No sample offer highlighted — common fragrance strategy
✕Mobile rendering issues with atmospheric photography
Before & After
Before
original-email.html
After — Lare Labs Redesign
larelabs-redesign.html
Our Process
Analyzed phlur.com brand identity and clean positioning
Created editorial hero matching their premium aesthetic
Added scent notes section (top/middle/base) with mood descriptors
Featured clean ingredients badge prominently
Built discovery set CTA for sample-to-purchase conversion
Dark mode optimized with warm cream palette
“The editorial design matches our $120 fragrances. Scent storytelling section is exactly what our eco-conscious buyers need to see.”
Cameron (Lare Labs)
Email Design + Code
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