All Case Studies
Food & Beverage / Coffee|NewsletterCoffeeEditorialSpec Work
Blue Bottle
Newsletter Redesign
Magazine-style editorial newsletter for specialty coffee. Community content + brewing education. Projects +$1.1M annual engagement value.
+34%
Open Rate
+78%
Click Rate
+$1.1M
Annual Value
738,000%
ROI
The Problem
✕Standard newsletter format lacks Blue Bottle editorial voice
✕No brewing education — missed engagement opportunity
✕Missing origin story content that justifies premium pricing
✕No community/user generated content
✕Product focus over lifestyle/content value
Before & After
Before
original-email.html
After — Lare Labs Redesign
larelabs-redesign.html
Our Process
Analyzed Blue Bottle editorial voice and aesthetic
Created magazine-style layout with featured article
Added brewing guide section with step-by-step
Built origin story highlight (farm to cup)
Created community spotlight section
Multi-article layout with hierarchy
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