Portfolio · LARE Refine phase
VelvetCart — Store Upgrade sample
Full walkthrough of the Refine step: look check → before/after mocks → product page → strategy deck. Same $497 scope on your live store.
The challenge
Your photos are live. The front still doesn't convert.
VelvetCart uploaded real products — mobile visitors still bounce. Store Upgrade Week fixes front-of-house in seven days. $497 · design + build.
Fix #1
Hero buried under dark overlay
Model + category story above the fold
Fix #2
Catalog dump — no trust cues
Returns, checkout, brand POV visible
Fix #3
Generic “shop all” — could be any store
Terracotta CTA + indie positioning
What $497 includes
Design + build · same person · one bounded week
- Visitors understand what you sell in 3 seconds
- Mobile product grid that feels shoppable
- Returns + checkout trust before they scroll
- One revision round in the week
Also in the sample
Product page + email craft — different surfaces, not repeated hero shots.
Walk the sample
look check
Store Look Check
Three specific fixes with before/after screenshots — the deliverable format for your live URL.
Read 3 fixesbefore
Before — live but generic
Same photos and SKUs as after. Default theme energy: buried hero, catalog grid, no trust at the fold.
Open before mockafter
After storefront
One-week front-of-house pass: hero, trust, product grid, client-owned palette.
Open after storeproduct
Product page
PDP with ingredients, returns policy nudge, and mobile-first add-to-cart.
Open product pagedeck
Strategy deck
Interactive launch deck sample — positioning, GTM, 90-day plan (fiction numbers).
Open deckSelf-audit
We ran the same format on larelabs.com
Honest PM audit of our own site — Playwright captures, three fixes, no live client before/after yet. Email spec work shows craft until client #1 ships.
Read larelabs.com look checkYour store is live. The front still looks like day one?
Drop your URL — same look-check format, then $497 Store Upgrade Week if we're a fit.